The Cannabis Potcast

Visual Identity, Digital and Print Collateral

The Cannabis Potcast is a podcast about the ever-changing landscape of Canadian cannabis culture, one toke at a time. It explores Canada's journey thorough the legalization of weed, features interviews with field experts and professionals, talks about the science and composition of weed and reviews different cultivars.

The aim of the rebranding was to simplify the existing logo and create a visual identity that reflects the serious and thorough nature of the podcast. It was important to create templates and define style guidelines that are easy to follow closely, but also allow space for creativity.