Labietis

Logo, packaging

Labietis is an experimental craft brewery based in Riga, Latvia, creating and serving artisanal beers with flavour profiles that are inspired by Latvian nature.

The logo character - Labietis itself - was based on a leader of a Baltic tribe from the 13th century. It needed to convey the strength, seriousness and authority of a 13th century tribe leader, but also appear contemporary.